Business Strategies


The leading management schools of the world teach and train on business strategies. But these are largely confined to the context of the corporate sector. For Micro Small and Medium Enterprises, strategy is often close to the chest of the entrepreneur himself, and very often not discussed outside the four walls of his office. The subject however is of significant interest not only to the entrepreneur, but to the society as a whole, as enterprises at the bottom of the pyramid form the very foundation and mainstay of most economies of the world today. Based on its research, training and advisory interventions, ISED has brought out several titles in this area. More…..
  • Emerging Trends in Small Business Risks: Opportunity for the Insurance Industry
  • Manufacturing Competetiveness and Intellectual Property Rights in MSME: Bamboo Sub Sector in Spotlight
  • Sub-contracting and Competitiveness of Small-scale Industry
  • Towards Innovative Marketing Strategies for Micro, Small and Medium Enterprises